90 10 Clinic Marketing Blog
A lot of clinics out there have relied on referrals and word of mouth to get more patients coming in, and that's fine. It does work. Maybe it has proven very effective for your clinic. But if you are looking to scale your clinic exponentially, then you need to consider some sort of lead generation system. "Why?" you might ask, let's dive into it.
The reason why word of mouth isn't as effective, all comes down to targeting. As mentioned in a previous post of ours looking at whether your clinic beads social media marketing, targeting using a good lead generation system can help generate far more qualified leads for your clinic. Word of mouth/referrals/billboard ads target the general public where anyone can see your Ad and although you might think of this as an effective method because it allows for more customer opportunities, it actually can be costly to push your service to an audience who are not interested. What you should be doing instead is setting up a tailored lead generation campaign for your target audience based on data and your "ideal customer" and push your Ad towards that audience, rather than just everyone.
Essentially, think of lead generation as the art of attracting strangers into someone who has indicated interest in your clinic's service, somewhat like a magnet. Some examples of lead generation are blog posts, value video content etc.
When asked what we do at 90 10 Agency, we often reply saying "we find unique ways to attract new people to your business, by providing enough value to get them genuinely interested in your service and "warming" them enough to want to hear more about/from your brand".
If you want to learn more about our lead generation systems, head over to our homepage for more info.
Quite a short post today, but concise. Lead generation on the surface is very simple. It's what goes on behind the scenes which require more depth. But it is safe to say, if you are a clinic owner and you are not leveraging some sort of lead generation system, you're missing out big time. We are living in the digital era and it's time to move with the times. Lead generation is just one method that can truly benefit your business, especially in the clinic and health industry. If you want to learn even more about how lead generation can help your clinic, click this link to head to our main page for more info. Or maybe if you are interested in just speaking directly to a specialist, click this link to book a call.